Consider incorporating Influencer Marketing examples into your next digital marketing strategy. It would be a mistake to ignore it if you are not. A Business Insider Intelligence report predicts that the influencer market will almost double by 2022 to $15 billion. Coronavirus could have some minor effects, but some experts note that closed studios and longer screen times will benefit them. Influencers are also good marketers in addition to being effective brand ambassadors. This article will convince you of the benefits of Influencer Marketing if you aren’t yet convinced. Some brands have taken advantage of this strategy, and we’ll tell you about them. If you are interested in stepping into the field of influencer marketing, you can also take a free course that covers all the concepts you need.
National Donut Day at Dunkin’ Donuts
On National Donut Day, Dunkin’ Donuts and its agency (Trilla) launched a special offer – Get a free donut with the purchase of any beverage. To create an engaging and visually appealing Snapchat campaign, Trilla collaborated with the digital talent network Collab and entertainment studio Collab. The content was highlighted by donuts. It is also important to encourage fans to visit their stores. Eight Influencer Marketing Examples were then selected to create and distribute teaser content. These influencers took control of Dunkin’ Donuts’ official Snapchat account, running it across three time zones and covering every city across the country.
Among Baggies
For their new SS collection, one of the bag providers in India launched an influencer campaign to engage their audience. Influencer Marketing Examples (bloggers) showcased their product by holding it throughout an event called the Baggit Event. In order to showcase the story behind its new bag collection, the brand wanted to tell the brand’s story. A question about why they chose this bag was also asked of the bloggers. Is it possible for them to exchange it with someone else if given the opportunity? By using the hashtag #PlayTheLifeGame, the brand created a pre-buzz on social media with their Mumbai-based bloggers.
Solly, Allen
Allen Solley launched the ShootForSolly campaign to promote their chinos collection and promote chinos as an alternative to jeans to attract young consumers. 22 Influencer Marketing Examples paired Allen Solly chinos with shirts from local stores as part of the campaign. Additionally, they had to select a photographer and arrange a photoshoot of a city landmark with remote support from Allen Solly. All these pictures were aggregated on a micro-website and shared on social media. It generated 712,203 impressions and reached around 73,493 people. In total, the campaign reached 2 million unique users individually and generated 3.2 million impressions on Facebook.
The Trident Hotel
Influencer Marketing Examples campaign, #TridentSocialHotel, was the first of its kind in India. Social media influencers spent a day at the hotel and shared their experience on Twitter using #TridentSocialHotel. This campaign involved two activities – #Tweesurehunt and #Instachallenge. As part of the #Tweesurehunt task, influencers were given clues on how to reach a specific hotel location. Next, they had to locate that place in the hotel and unlock the next clue. As part of the #Instachallenge, participants tweeted clues and had to take pictures and post them on Instagram. They also held a contest on Twitter on 30th March 2014, which was open to everyone. By using their Twitter handle and the hashtag #TridentSocialHotel, followers had to answer ten questions correctly. A free night’s stay at the Trident BKC Hotel will be awarded to the winner of the contest. More than 1.2 million impressions of #TridentSocialHotel were generated through the Twitter campaign.
Bank of Axis
One of India’s largest private banks, Axis Bank, came up with the concept of Thought Factory. This first-of-its-kind digital lab in Bangalore works closely with innovative, talented, and diverse start-ups. In order to cover its launch, Axis Bank partnered with a technology blogger. Their goal was to make the event famous by engaging popular technology bloggers. The event was live-tweeted and blogged about by influencers who were there. Several tech gurus and social media personalities live-tweeted and blogged about the event.