Choosing your target audience is one of the most crucial requirements for online marketing, indeed for any TikTok influencer marketing. When it comes to influencer marketing, you have to step back and focus on the people who appeal to and influence your target customers. You may want to consider working with TikTok influencers if you sell to a youthful demographic. Video sharing is TikTok’s most significant feature, similar to YouTube. Any TikTok influencer marketing campaign will revolve around influencers making, sharing, and sometimes live streaming videos that will promote your brand and make it attractive to their followers.
What is TikTok?
As we know it today, TikTok began as two separate apps, both originating from China. Internationally, TikTok was known as Douyin, but in China, it was referred to as Douyin. The majority of people who use TikTok/Douyin come from Asia at first. Another app was Musical.ly. Also founded by Chinese developers, this app gained popularity in the West, especially in the United States. Musical.ly was purchased by the owners of TikTok Influencer Marketing in 2018. The combined app was rebranded TikTok outside of China. The original Douyin app is still available in China, however. TikTok/Douyin – Musical.ly are surprisingly popular with Generation Z, who have downloaded these apps in extremely large numbers. The app soon became the most downloaded in the world, outpacing Instagram, which is arguably the best known of the social media apps.
In what way does TikTok work?
As a glorified karaoke machine, Musical.ly’s main selling point was that it provided an easy-to-use platform for mainly young people to create videos of themselves miming to their favorite songs. Both TikTok and the original app share the same basic premise, so the two have a lot in common. However, things have changed more recently, and people are now uploading more original videos that cover a greater variety of genres. Every social / video-sharing app begins with setting up an account when you open it for the first time. The vast majority of people probably start by “lurking” – watching others’ clips, finding channels they like, and following them. With time, however, many TikTok users gain the confidence to make 15-second videos and upload them online. TikTok is still popular with people lip-synching to their favorite music tracks before uploading their videos.
What is the main demographic of TikTok users?
The TikTok community is primarily composed of young people. Gen Z youngsters may have Facebook accounts, but they rarely use them. They spend most of their time on Facebook with their parents. Rather, Generation Z wants their own social spaces. While they may “share” Instagram with Mom and Dad, they are just as happy to use Snapchat (for sharing what they want to keep secret from “The Olds” and TikTok as a “kids-only” video-sharing platform. There aren’t any rules prohibiting older people from joining TikTok Influencer Marketing.
TikTok Content Types: What Works?
Like YouTube, TikTok’s heart is the videos that people share. The more entertaining the videos, the better they resonate with the audience. Unlike YouTube, the videos are generally short, and they are filmed vertically, the way people usually hold their phones. There is still a strong demand for homemade music videos on TikTok. The popularity of original music can even exceed that of cover versions. But they probably offer fewer opportunities for delivering promotional messages than other types of video. The number of non-music videos has increased on TikTok. There are many comedic videos. Others include short skits, cringe videos, fashion and beauty tips, cooking demonstrations, and even short clips of sports action. In TikTok, however, posting anything that resembles an advertisement is the worst mistake you could make. Don’t give your influencers instructions. Influencer marketing is really about storytelling.